Sunday, April 7, 2013

Jiffy (Cornbread Mix) Shows the Spirit of Wishadoo!


Today, I stumbled upon a wonderful article by Cory Suter of Policymic, which tells the story of one of America's oldest companies.  





"JIFFY" Mix is a product of Chelsea Milling Company, operated by a family whose roots in the flour milling business date back to the early 1800’s. They have been milling flour in Chelsea, Michigan, for over 120 years.

Mr. Suter's article shares why, in his view,  there are "7 Reasons This Muffin Mix Can Save America."  Here are the first three:

1. Jiffy mix sells over 55% of all muffin mixes in the United States, but doesn't spend a dime on advertising.
2. Jiffy mix denies Wall Street a chance to make money from other people's work.
3. Jiffy mix management treats their employees the way they would like to be treated.

I happen to agree and encourage you to read the entire article.  In fact, Mr. Howdy Holmes (CEO) and his company put Wishadoo!'s vision and values into action, combining a dedication to community, cooperation and compassion in practical, time-honored ways.


As Mr. Suter so astutely states, "One of the world's most widely recognized ethical standards is to do to others as you would have them do to you. By separating the owners and executives of companies from the communities where these same companies do business, the corporate structure of business has increasingly lost sight of this traditional American ethic. Cutting employee benefits and jobs to enrich Wall Street has become almost as common as hidden fees, and hiring lobbyists to gain unfair competitive advantages.

Small businesses and exceptional American companies like Jiffy mix, built our country's once-broadly shared prosperity. Sadly, thanks to Wall Street greed, large civic-minded companies are a dying breed. If all companies were as ethical as Jiffy mix, then most Americans could support the far right agenda to get rid of all the regulations. The best solutions are, of course, not so simple. We need commonsense protections from corporate abuse at the same time we need to scale back regulations that exist primarily to give big businesses advantages over competitors. Because, so few companies are like Jiffy mix, America needs a smart government of the people, by the people and for the people."

Indeed.  Kudos to Cory Suter.   Kudos to Policymic for being a platform for sharing the insight, thoughts and wisdom of Millenials, and HUGE kudos to JIFFY Mix for setting a brilliant example of integrity in business.